Keyword research is an important process for SEO. If you get your keyword research wrong, you’ll be targeting the wrong keywords. This means that you may either fail to achieve high rankings because the keywords are too competitive or have no value.
The success of any SEO campaign depends on efficient keyword research. Digitizer is a leading SEO company in India. Our expert’s team of SEO professionals provides the best keyword research services by applying best strategies and techniques that deliver exceptional results.
Here is a checklist of the essential keyword research tasks you need to ensure you are covering to see success from your SEO efforts:
Identify Your Competitors
When you are building a keyword research checklist, it’s important to keep your eye on your competitors. One of the quickest ways to get started with keyword research is to find the keywords that are working for your competitors.
Run your own domain research on domain overview tool, and you will be able to quickly identify the competitors who are competing in the same space as you are.
look at competitor’s website and see what keywords they are targeting. You can also use a tool like Google AdWords Keyword Planner to see what keyword phrases they are bidding on or connect with our SEO Experts for best results.
Find Your Primary Keyword
Find out main keywords related to your product and services, these keywords are the ones that are going to drive you leads, sales, and conversions.
People are now referring to search engines as answer engines. Knowing the questions that your audience are asking can help you to better answer through your site’s content:
- What are their pain points?
- What are they searching for?
- What do they need more information on?
Once you have a good understanding of your audience’s needs, you can start to build a keyword research checklist that will help you rank for the right keywords and drive more traffic to your website.
You can contact our SEO Experts to conduct keyword research around your products and services, and identify your head terms.
Find Long-Tail Keyword
long-tail keywords, typically have lower search volume than short keywords, but they deliver a higher conversion rate. They are much easier to rank for than more general, competitive keywords.
To optimizing your site’s pages, make sure you include closely related long-tail keywords throughout your page’s content. by doing some SERP research, you can easily find the long-tail keywords that are most relevant to your business.
Create a Keyword Map
Once you have identified your target keywords, you need to map these to pages on your site and identify any gaps. It is important ensure that you are targeting the right pages with the right keywords.
Our skilled SEO consultant can find lucrative keywords with great ROI where you can make money easily, carry out detailed market research and competitive analysis, and help you build content to pull in traffic that will close big deals for you.
Keyword Stuffing on Website
Many site owners aspire to reach Google’s top results, and keyword stuffing might seem like a handy shortcut. However, this technique could easily backfire, so it is important to learn about the keyword stuffing properly.
Quick tips for correct keyword usage:
- Choose a primary keyword for each post and page
- Write for humans, not machines
- Use your target keyword in the page URL
- Use your target keyword in the H1 tag
- Use Long-tail keywords in your H2 and H3 headings
- Use related keywords in the image ALT Text
- Avoid Repetition of Keywords multiple times
it can boost your site’s visibility as search engines will first serve the pages that appear most relevant to users’ search terms.
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