Happy June marketers! We dedicate hours to scouring industry news sites for the most important updates, so you don’t have to! June 2024 brings significant news from Facebook, Meta, Instagram, X (Twitter), and LinkedIn.
Facebook & Meta News Updates
Meta Says Goodbye to Workplace
Despite Meta’s high hopes for its communication-enabled work platform, it never gained traction. Starting September 2025, Workplace will be phased out, with full decommissioning set for May 2026.
Facebook Referral Traffic for News Sources Down 50%
Not surprisingly, due to algorithm changes and the reprioritization of news, referral traffic for news sources has dropped by 50% over the past 12 months.
Is Your Business Meta Verified?
Verification plans start at $14.99 per month, providing a verified badge, impersonation protection, support, SEO benefits, and an enhanced profile. For $349.99 per month, the Business Max plan offers additional features like calls from support agents, active case monitoring, links in Reels, employee impersonation protection, and account reviews.
Expanded AI Disclosure Requirements
Posts now feature an “AI label on/off” or “Made with AI” label to indicate if content was generated using AI. This is part of Meta’s ongoing updates to increase transparency.
The Future of Facebook
Meta’s report on the future of Facebook highlights two main focuses for the next 20 years: an increased emphasis on young adults and advancements in AI.
Instagram Updates
Instagram’s Feedback on CTAs
Effective calls to action like “Leave a like” or “Let me know in the comments” can boost your reach. However, using emojis to bait comments may reduce your reach.
Post Shares Now a Key Driver of Reach
Although comments and likes are important, post shares have a greater impact on reach. According to Adam Mosseri, creating shareable content is crucial for expanding your audience.
Reels Longer Than 90 Seconds Hurt Distribution
Despite the increasing video length allowances on Instagram and TikTok, it’s best to keep your videos between 15 and 30 seconds for optimal reach. Reels longer than 90 seconds can negatively affect distribution.
LinkedIn News Updates
2024 Work Trend Report
In a collaboration with Microsoft, LinkedIn’s report highlights that AI is the top priority for employees in the workplace.
Changes to The Modern CMO
According to LinkedIn’s Marketing Jobs Outlook, traditional CMO titles are declining. They are being replaced by more versatile roles such as Chief Brand and Analytics Officer, Chief Growth Officer, and Chief Marketing and Communications Officer.
LinkedIn AI Transparency Policy
LinkedIn has adopted AI transparency measures, joining TikTok and C2PA in certifying Content Credentials. AI-generated content will be marked with a specific icon labeled “CR” on LinkedIn.
X News Update
X Announces Adult-Only Content
X now permits the sharing of consensually produced and distributed adult nudity or sexual behavior, if it is properly labeled and not prominently displayed.
X Hides Post Likes
To make the platform more “private,” X will now hide likes from public view. Users can still see who has liked their posts and the like counts for all posts and replies.
Staying updated with these key changes in the digital landscape is essential for any professional looking to maintain and enhance their online presence. By understanding and adapting to these changes, you can ensure your strategies remain effective and aligned with current trends, helping you to thrive in the competitive digital environment.
At Digitiger we recognize the changing landscape of marketing and the significance of being proactive. Our experienced team merges innovation, with state-of-the-art tools to create customized strategies that connect with your audience and deliver outcomes.
Whether its SEO, social media outreach, graphic design, branding, web development or content creation Digitiger provides a range of services designed to elevate your brand in the realm.
