Happy April marketers! Here are some of the major digital marketing news & updates that you need to know:
Google Maps and Search updates
- Google updated Maps and Search features to promote greener travel options
- Google Maps now suggests eco-friendly transit and walking options alongside driving routes. Users can make more environmentally sustainable choices when planning journeys with the new updates.
- Google Search and Flights will prominently display train routes as alternatives to certain flights. Travelers are encouraged to consider more sustainable modes of transportation.
- Google is making estimated flight emissions data more widely accessible across its products. Users can access valuable information about the environmental impact of their travel choices.
Meta’s AI assistant
- Meta introduces its AI assistant powered by the new Llama 3 model.
- The integration of real-time search results from Google and Bing revolutionizes the search industry.
- Meta AI enhances its capabilities by incorporating these search results.
- Users experience a more comprehensive and seamless search experience.
- Meta AI is accessible across popular platforms including Facebook, Instagram, WhatsApp, Messenger, and the Meta.ai desktop.
- Users can harness the power of this intelligent assistant across multiple devices and platforms.
Google Ads – Generative Ai tools
- Google Ads launches new generative AI tools for creating images in demand-generation campaigns.
- These tools are powered by Google’s advanced artificial intelligence technology.
- Advertisers can quickly and easily generate high-quality image assets using simple text prompts. The aim is to enhance visual storytelling and enable brands to generate new demand across various Google platforms.
- Google platforms include YouTube, YouTube Shorts, Discover, and Gmail.
- Advertisers can create compelling visual content with just a few steps.
- The content aims to capture the attention of the target audience and drive engagement and conversions.
Google Ends Ad Customizers for Text Ads and Dynamic Search Ads
- Google announces discontinuation of ad customizers for text ads and Dynamic Search Ads.
- Advertisers are required to transition their ad customizers to responsive search ads by the provided deadline.
- The decision aligns with Google’s efforts to promote and prioritize responsive search ads as the primary ad format.
- Advertisers must adapt to this change to effectively reach their target audience.
- Embracing responsive search ads allows businesses to take advantage of flexibility and customization options.
- This transition enables the creation of more engaging and relevant advertisements.
Google Ads new feature – “Similar Product” carousel
- Google Ads launches the “Similar Product” carousel to enhance the shopping experience.
- The carousel displays products similar to the one the user is viewing, facilitating easy exploration of options.
- Google Ads aims to increase engagement and improve the likelihood of a purchase by presenting users with a range of similar products.
- The feature offers advertisers an additional opportunity to showcase their products and attract potential customers.
To be on a par with the ever-evolving digital marketing industry is not as simple as ABC. Only staying up-to-date with trends and adapting to the shuffling online environment to promote your brand is the sole key to stay ahead of your competitor.
At Digitiger we recognize the changing landscape of marketing and the significance of being proactive. Our experienced team merges innovation, with state-of-the-art tools to create customized strategies that connect with your audience and deliver outcomes.
Whether its SEO, social media outreach, graphic design, branding, web development or content creation Digitiger provides a range of services designed to elevate your brand in the realm.
