SEO is a process that has a set of rules you can apply to your website so that search engines can access, crawl, and index your content without problems.
Why Your Website Needs SEO?
- An optimized website earns more traffic.
- SEO helps audience to find your website.
- SEO Builds Trust & Credibility.
- It can help you build your brand.
Today, Search engine optimization is an essential part of any effective marketing strategy.
Digitizer is a leading SEO company in India. Our expert’s team of SEO professionals provides the services by applying best strategies and techniques that deliver exceptional results.
Here is your SEO basics checklist:
Verify website with Google Search Console
Google search console is a free service provided by Google which gives webmasters access to a number of tools and reports for optimizing their websites on Google search.
You can use the Google search console to find out what Google knows about your website, analyze your Google rankings, identify and fix errors related to crawling and indexing and inform Google about changes made to your website.
The five different ways to verify your website with Google Search Console:
- DNS TXT Record
- HTML File Upload
- HTML Meta Tag
- Google Analytics
- Google Tag Manager
Setup Google Analytics
To monitor your SEO performance, you need the help of analytics and reporting tools and Google analytics is the best tool to use.
To use Google Analytics, you will need a Google account. Go to google.com/analytics. Click on Sign in or Create an Account on the upper left corner. If you’re already signed in, click on Access Google Analytics. Fill in the required information – account name, website name, URL & industry, time zone.
Click on Get Tracking ID to finish setting up your account. Copy and paste the code directly into your website template. there are several plug-ins on WordPress that will automatically add the tracking code to every page. Some website builders have a specific page or field where you simply enter your tracking ID.
Make your domain name memorable
Use domain names that are short, easy to remember, easy to type and easy to say.
This is valuable for word-of-mouth advertising because those visitors will need to visit your domain directly.
Tips for Choosing the Best Domain Name:
- Use keywords in your domain name.
- Keep your domain name short.
- Make it easy to pronounce and spell.
- Keep it unique and brandable.
- Avoid hyphens in domain name.
Add social media link on website
Adding social media links on your website is a great way to keep in touch with consumers.
Assuming you have great content on your social media platforms, and your site visitors decide to follow you, you basically get a chance to nurture them through your content (both organic and paid).
The goal is to achieve top-of-mind awareness, and convert them further down the road.
Benefits of social media link on website:
- Helps to Improve Search Engine Ranking
- Communication becomes Faster & Easier
- helping customers to find and choose your business
- improve the brand awareness
Include call to action on website
The call to action is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task.
Various types of call-to-action:
Leads: The lead CTA intends to convert visitors into buyers.
Forms: A form submission converts unknown visitors into identifiable leads.
Service or Product Discovery: They lead visitors to products or services offered by the company.
Sharing: The sharing CTA prompts visitors to share your content across social media to improving your online visibility.
Continue Reading: A “read (or learn) more” button encourages users to continue reading condensed information, allowing for concise display without loss of visibility.
Use our checklist, adjust it to your needs, and enjoy an SEO-friendly site.
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