If your website does not appear in the SERPs, you lose critical access to qualified and interested ecommerce customers. Your products might have a space on the web, but are they findable?
That is where ecommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action. Any changes you make to your website should be done carefully. This way can see what works for you and what does not and be able to adapt your strategy before any changes become permanent.
Digitizer is a leading SEO agency in India. Our expert’s team of SEO professionals provides the services by applying best strategies and techniques that deliver exceptional results.
SEO Checklist for Your Online Store:
Product Reviews
One way to attract new customers and increase your visibility is with unique, informative reviews on your product pages. If you have hundreds of product pages, you might have the bandwidth to constantly create new content. Your customers submit review and serve as salespeople to convince others to convert.
Almost 90% of customers trust online reviews as much as personal recommendations from friends or family members, which means a few reviews can go a long way to boost your conversion rate.
Keep Your Product Descriptions Unique
Unique content became a priority after Google released its Panda algorithm, which focuses on promoting high-quality content that is relevant to users. The goal was also to penalize duplicate content that was scrapped from other pages.
If you sell your products through other marketplaces, like Amazon or eBay, use the manufacturer’s descriptions so your unique content is not shared across the web.
Index Only One Version of Your Domain
When you have multiple duplicated sites, your pages compete against each other in search, and competitors with only one page for a given product will outrank you.
Duplicate pages often occur when subdomains are not blocked by Robots.txt files.
Search engine crawlers find the duplicate pages and split equity between in the rankings. Instead of one page getting 100% of the value, two pages get 50%.
There are multiple steps to identify if you have multiple versions your domain indexed:
- Review Google Analytics data for organic landing pages to see if unwanted subdomains appear.
- Crawl on your webpage using a tool like DeepCrawl or SEMRush.
Add Pagination to Category Pages
On your category pages with thousands of products, the last thing you want is to force visitors to load everything at once and then scroll through listings until they find something they want.
Most eCommerce websites solve this by breaking up the category into easily digestible pages with just a portion of the listings, typically with 40-50 items per page.
Make sure you follow the canonical rules outlined by Google to prevent confusion and penalties by the search crawlers.
Prioritize Loading Speed
Website speed has a significant effect on the user experience. An average reduction of your mobile site speed can reduce your bounce rate. (Reduce product image or video size and use YouTube links instead of uploading product video.)
Start by monitoring the bounce rate, load time, and time on site to understand the health of your website site speed. You can also use free tools to identify bottlenecks in page speed.
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Canonical URLs
Search engines consider different URLs to be different pages and hence this becomes a major problem for content duplicity. Canonical tags can put your visitors on the right pages for optimum sales and your ecommerce website might not be victim of duplicate content search penalties.
A canonical tag is a small piece of code that tells search engines which variant of a URL you want to be prominent in search results. By pointing the ‘real canonical’ tag to a specific page you turn that URL into the canonical URL, the master representative of any selection of duplicate or similar pages.
Deindex Discontinued Products
When your products sell out, you set up a 404-error page on the website, meaning the page no longer exists. This means browsers will not find any information if they attempt to navigate your site or visit the page through an existing link.
Remove the old page from the Google index and redirect users to the category, brand, or family page so users can keep browsing even if that specific product is not available.
Invest in Local SEO
Do you have physical stores as well as an eCommerce presence? Then invest in local SEO, your products will appear when a user geographically near your store searches for products or services that you offer.
Potential customers can learn your hours of operation, directions to your location, and any offers or events you might have come up.
Switch to HTTPS
Website that does not use HTTPS in their URL will be marked as not secure website.
If your customers do not think your website is safe, they aren’t going to give you their credit card information or other personal indicators. If you want to continue driving organic traffic and help customers trust your brand, then you need an HTTPS environment.
Optimize for Voice Search
Voice search with the help of personal assistants like Siri, Cortana, and Alexa is on the rise. Consider developing an answer section of your site, like a FAQ page, to address questions.
It’s impossible for one person to do everything, and eCommerce SEO is more complex because you need to factor in product pages, landing pages, and content pages.
Our team will run a comprehensive SEO audit to learn what you’re doing right and where you need to improve. by applying best strategies and techniques that deliver exceptional results. Contact Us
