Digital marketing and social media marketing is the most efficient manner to get your message out there, attract qualified visitors to your website, and create sales-ready leads.
The Huffington Post reports that 11,250 advertisements are seen by the average internet user each month. Such a large number of advertising.
No matter the size of your company, you need a thorough comprehension of the outcomes of your digital marketing plan implementation to make informed, effective decisions. Therefore, achieving your other business goals will be much easier if you have the proper resources (tools, processes, and people) in place.
5 Digital Marketing Hacks to Increase Sales
To boost sales immediately, consider these five effective digital marketing hacks:
1. Craft Exceptional Content and Content Marketing
The secret to effectively utilizing content to attain the visibility, customers, and revenue you desire is by providing significant value. In essence, this entails producing actionable topics and practical tips that are eagerly consumed by your intended audience.
An array of content formats exists; hence let’s explore a few whiles also recognizing their unique advantages:
- Blogging – Research topics sought after, incorporating relevant hashtags that resonate with your intended audience. Consider creating insightful blog posts to engage with your readers.
- Infographics – Develop visually stimulating content that’s quick and straightforward to digest. Employ infographics to foster participation on your site, prolong your audience’s stay, and establish call-to-actions that entice your visitors to request further information.
- Guides and eBooks – Whether or not you decide to gate your content, what’s most crucial is its effectiveness in capturing leads. You can do this by sprinkling CTAs throughout the content to assess engagement levels and determine what draws or deters interest.
2. Take Up Video Marketing
Digital marketing has been driven more by video, and this tendency appears to stay strong. Research indicates that by 2021, videos will make up over 82% of consumer internet traffic.
The two most well-liked trends in video marketing are live and branded videos, and individuals are constantly coming up with new and intriguing methods to engage their viewers with video content.
If you optimize your YouTube video using proper keywords and descriptions, the chances are very high to receive more views. Additionally, pay close attention to the video title; it should be intriguing and original. Consider how much better it sounds to “Learn how to tie the perfect bow tie” rather than “Learn how to tie a bow tie.”
Even though there may be a lot of videos/shorts on a given topic, the objective is to make your material stand out from the crowd.
3. Perform A/B Testing
Through A/B testing, you can customize your messaging and craft content that speaks the language of your audience. It involves creating two variations of your content and testing them over 7-14 days. With this, you can easily assess the data and determine which yielded the highest conversion rate. Plus, you can always repeat the process in the future to continuously improve your digital marketing tactics.
While many may associate A/B testing solely with email marketing, the truth is that it applies to almost all digital mediums. Be it blogs, landing pages, online ads, or gated content – A/B testing can be your ace in the hole!
So, what are you waiting for? Start implementing A/B testing and unleash the true potential of your brand!
4. Spread the Word With Influencer Marketing
More than eight out of ten respondents worldwide (83%) say they entirely or partially believe recommendations from friends and family, according to Nielsen’s Global Believe in Advertising survey.
By leveraging a name and/or a face that your audience would recognize to promote your company or product, influencer marketing is a creative marketing strategy to win their trust.
You must choose the appropriate influencer for your audience. For instance, a celebrity like Emma Stone might persuade your audience if you’re running a makeup shop.
However, using the same influencer for your enterprise-focused company might not make sense.
5. Power of SEO
Contrary to the naysayers, SEO is very much alive and thriving. As SEO experts, we firmly believe that search engine optimization holds even greater significance today, particularly in securing your website’s visibility on Google. The dynamic landscape of SEO trends constantly evolves, but there’s a notable emphasis from Google on distinguishing search queries and user intent. Within this realm, we excel and guide you toward SEO success.
Digitiger is the premier digital marketing studio renowned for its unparalleled proficiency in a comprehensive range of services. With an exceptional focus on social media marketing, Digitiger excels as the foremost expert in leveraging the power of various social platforms to drive remarkable results and amplify brand influence.
Wrapping it Up
When it comes to digital marketing, patience pays off. Keep that in mind while you use the aforementioned digital marketing hacks to be strategic, data-driven, and successful.
With these five digital marketing tricks, you can tailor your brand’s interactions with each customer for deeper connections, higher customer engagement, and more purchases.
